New World Information and Communication Order and Its Changing Role in Nigerian Television Authority (NTA) Kano

Media technologies have been considered freeing and empowering since the twentieth century, as they aid in enhancing human capacity. In media communication industries, aided manipulation of mechanical electronic processes. Arguably, social interactions were improved by extending audience reach, broadening coverage, changing time location constraints, bridging important gaps information. this context, study used in-depth interviews research method, thematic analysis was employed to analyze data gathered based on themes that emerged during interviews. The population consisted 106 staff Nigerian Television Authority (NTA) Kano, a purposive sampling technique select 15 participants for study. This is premised Domestication Technological Determinism Theories. findings revealed quality information dissemination, good visualization, easy access information, quick spread target are among factors responsible adoption technology NTA Kano. concludes there need an increasing level technology, especially enhance adequate dissemination. There also address financial difficulties, lack constant training retraining staff, poor state equipment or maintenance, funding ensure proper smooth running modern